Former President Donald Trump is famous for his love of fast food, but his brief stint as a french fry chef at McDonald’s shows that his taste for attention continues to grow. “The Trump campaign is going extremely hot right now. Really impressive events, messages, etc.,” said Josh Holmes, a Republican strategist with ties to Senate Minority Leader Mitch McConnell “There couldn’t be a more striking contrast in these photos between those focusing on the elites and those focusing on the people,” said Republican pollster Patrick Ruffini, wrote , posting a split-screen photo of Trump at McDonald’s and his opponent, Vice President Kamala Harris, campaigning with Liz Cheney.

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Trump drew an admiring crowd to cheer him on and had the 2024 Republican presidential nominee serve their favorite dishes. He interacted freely with restaurant staff, many of whom were young. Photos of Trump wearing an apron and working at a potato chip stand have gone viral. These interactions, like Trump’s friendly chats with specialized podcast hosts, have helped him become more human. That may be why, after nearly a decade of hostile media coverage, Trump is by some measures more popular than ever as a still polarizing national political figure.

McDonald’s move comes as Harris and her allies step up attacks on the 78-year-old former president’s age, qualifications for office and intentions to appear in the media. All of these allegations previously dogged President Joe Biden before Harris replaced him at the top of the Democratic nominee list this summer. Harris also faced questions about her openness with the press and what she knew about Biden’s condition before the June 27 presidential debate that flipped the race.